Strategic Management: An Introduction to Business and Corporate Strategy - Softcover

Finlay, Paul

 
9780201398274: Strategic Management: An Introduction to Business and Corporate Strategy
Softcover
ISBN 10: 0201398273 ISBN 13: 9780201398274
Verlag: Addison-Wesley Longman, Amsterdam, 1999

Inhaltsangabe

This book provides a comprehensive and lively introduction to strategy. Throughout the text the distinction between corporate and business level strategy is emphasised. Each is treated separately when considering analysis, synthesis, implementation and control. There is also balanced coverage of planned and emergent strategies, as well as the influence of chaos and complexity theories. All this is presented within a student-centred teaching and learning package and is amply illustrated with short and long cases from a wide variety of organisations.

All this is supported by a robust yet flexible teaching package which includes:
· Instructor's Manual with full teaching and case notes.
· Computerised testbank of multiple choice questions.
· Overheads in PowerPoint

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Über die Autorin bzw. den Autor

Paul Finlay is Professor of Strategic Information Systems at Loughborough Business School.

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Verlag
Addison-Wesley Longman, Amsterdam
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
0201398273
ISBN 13 
9780201398274
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
751
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien

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