Arts Management: Uniting Arts and Audiences in the 21st Century - Softcover

"Arts Management is thoughtful, engaging, and perfect for the undergraduate population."--Robert Wildman, Long Island University "The examples are clear, appropriate, and practical. Without a doubt, I would adopt this book."--Karen Chandler, College of Charleston "Both well-written and engaging, Arts Management is written at a level that my students need."--Erika Haynes, University of Hartford

Designed for students and practitioners with little experience in not-for-profit management, Arts Management provides an indispensable guide to the theory and practice of managing arts and cultural organizations. This concise text engages readers with case studies and critical-thinking exercises that will develop their ability to adapt to a changing industry. From governance and human resources to program development, financial management, and marketing, Arts Management addresses the unique atmosphere of managing the arts today. It meets the standards of the AAAE (Association of Arts Administration Educators) guaranteeing that both current and future practitioners will be prepared to meet the challenges of managing today's arts organizations.