Corporate Social Responsibility: A Very Short Introduction (Very Short Introductions) - Softcover

Buch 73 von 344: Very Short Introductions

Moon, Jeremy

 
9780199671816: Corporate Social Responsibility: A Very Short Introduction (Very Short Introductions)

Inhaltsangabe

Corporate social responsibility has been defined as 'the responsibility of enterprises for their impacts on society'. Is Corporate Social Responsibility (CSR) just window dressing or is it a contradiction in terms? In this Very Short Introduction, Jeremy Moon shows that CSR holds much more value than it first appears, and shows how it has come of age in recent years. Illustrating the sorts of CSR investments companies make, the ways in which they practice CSR, and the challenges this brings, Moon considers how the principles migrated from their US roots to become a global business phenomenon.

Exploring the place of CSR in different economic, social, political, and managerial contexts, this short guide considers the many positives, but also challenges, that CSR can present for companies, societies, and governments worldwide.


ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

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Über die Autorin bzw. den Autor


Jeremy Moon is Professor and founding Director of the International Centre for Corporate Social Responsibility, Nottingham University Business School. He has held visiting positions at the European University Institute; McGill University; the University of Toronto; Churchill College, University of Cambridge; the Institute for Advanced Studies, Princeton; University of Manchester; Trinity College, University of Melbourne; and Copenhagen Business School.

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9780415548045: Corporate Social Responsibility (Critical Perspectives on Business and Management)

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ISBN 10:  0415548047 ISBN 13:  9780415548045
Verlag: Routledge, 2011
Hardcover