Verwandte Artikel zu Marketing Research: Tools and Techniques
Inhaltsangabe
Book by Bradley Nigel
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Reseña del editor
Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research.
The new edition has been fully revised to reflect the wealth of digital developments and contains new case studies on renowned commercial brands such as BMW, Google, McDonalds, Whiskas, Tesco, The National Student Survey (NSS), Eurobarometer and BMI Healthcare. Supported by a full range of pedagogical features, the author enables students to understand the issues involved in carrying out research and the potential pitfalls to be aware of, thereby ensuring a clear understanding of the overall subject.
The book is accompanied by a comprehensive Online Resource Centre which offers the following resources for students and lecturers:
For students:
Multiple choice questions
Questionnaire wizard
Online version of Market Researcher's Toolbox
Link to clips of author summarising contents of each chapter on YouTube
Web links
For registered adopters of the text:
PowerPoint presentation
Illustrations from the book
Biografía del autor
Sadly, Nigel Bradley passed away as this edition was going to press. Nigel was dedicated to his work in an extraordinary way. Author of Marketing Research and Senior Lecturer in Marketing at Westminster Business School, he cared passionately about the teaching and learning process, always wanting to deliver the best possible resources for lecturers and students. He worked closely and collaboratively with OUP, with outstanding efficiency and seeking to innovate wherever possible. He was a pleasure to work with and will be sadly missed.
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- VerlagOUP OxfordOUP Oxford
- Erscheinungsdatum2013
- ISBN 10 019965509X
- ISBN 13 9780199655090
- EinbandTapa blanda
- Auflage3
- Anzahl der Seiten552
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Marketing Research: Tools and Techniques
Verlag:
Oxford University Press, Incorporated, 2013
ISBN 10: 019965509X
ISBN 13: 9780199655090
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Marketing Research: Tools and Techniques
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Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9780199655090
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Marketing Research: Tools and Techniques
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Marketing Research: Tools and Techniques
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
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Marketing Research: Tools and Techniques
Verlag:
Oxford University Press, United Kingdom, Oxford, 2013
ISBN 10: 019965509X
ISBN 13: 9780199655090
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Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research. The new edition has been fully revised to reflect the wealth of digital developments and contains new case studies on renowned commercial brands such as BMW, Google, McDonalds, Whiskas, Tesco, The National Student Survey (NSS), Eurobarometer and BMI Healthcare. Supported by a full range of pedagogical features, the author enables students to understand the issues involved in carrying out research and the potential pitfalls to be aware of, thereby ensuring a clear understanding of the overall subject. The book is accompanied by a comprehensive Online Resource Centre which offers the following resources for students and lecturers: For students: Multiple choice questions Questionnaire wizard Online version of Market Researcher's Toolbox Link to clips of author summarising contents of each chapter on YouTube Web links For registered adopters of the text: PowerPoint presentation Illustrations from the book. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR006608950
Anzahl: 7 verfügbar
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Marketing Research: Tools and Techniques
Verlag:
Oxford University Press, 2013
ISBN 10: 019965509X
ISBN 13: 9780199655090
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Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780199655090. Artikel-Nr. 9096369
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Beispielbild für diese ISBN
Marketing Research: Tools and Techniques
Verlag:
Oxford University Press, 2013
ISBN 10: 019965509X
ISBN 13: 9780199655090
Gebraucht
Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780199655090. Artikel-Nr. 8747444
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Marketing Research: Tools and Techniques
Verlag:
Oxford University Press Mär 2013, 2013
ISBN 10: 019965509X
ISBN 13: 9780199655090
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Taschenbuch. Zustand: Neu. Neuware - Marketing Research: Tools & Techniques 3e offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts. Artikel-Nr. 9780199655090
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