Dr Isabelle Szmigin Consumer Behaviour

ISBN 13: 9780199646449

Consumer Behaviour

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9780199646449: Consumer Behaviour

A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context.

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About the Author:

Isabelle Szmigin is Professor of Marketing at the University of Birmingham. She has taught Consumer Behaviour at undergraduate and postgraduate level at universities in Britain and Asia, and has published her work in leading journals such as European Journal of Marketing, Psychology and Marketing, Sociology and Consumption, Markets and Culture. Isabelle has an extensive media profile and regularly makes appearances on programmes such as BBC's Newsnight, Breakfast and Radio 4. Maria Piacentini is Professor of Consumer Research at Lancaster University, UK. She has taught Consumer Behaviour at undergraduate and postgraduate level at universities in Britain and in Europe, and has published her work in leading journals such as the Journal of Business Research, Journal of Marketing Management, Advances in Consumer Research, Sociology of Health and Illness, and the Journal of Consumer Behaviour.

Review:

"This is one of the best new textbooks on Consumer Behaviour I have come across for a very long time. It is full of recent, relevant, meaningful examples which will greatly appeal to 21st century students of the subject. It is well-written, accessible, highly readable and full of useful,
contemporary learning aids."

--Donald McFetridge, Lecturer in Business Studies, University of Ulster

"Szmigin and Piacentini have compiled a concise, comprehensive, and up-to-date overview of the growing field of consumption. Its format of accessible research insights and short cases is sure to benefit faculty and students alike in better understanding this major arena of social life."

--Lisa Penaloza, Professor of Marketing, KEDGE Business School, France

"This is excellent text that benefits from contemporary research insights, and a wide set of international examples. It is simply a must for all undergraduate and taught postgraduate students studying consumer behaviour."

--Jonathan Elms, Senior Lecturer in Marketing and Retail at the University of Stirling and Associate Editor of the Journal of Consumer Behaviour

"This book has several merits, yet two are especially noteworthy: first, it contextualizes the role of consumption historically, and thus offers a dynamic and integrated perspective on consumer research; second, it combines the two most important perspectives in consumer research (cognitive
psychology and consumer culture theory), which enrich each other."

--Luca M. Visconti, Associate Professor of Marketing, ESCP Europe

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Isabelle (Professor of Marketing Szmigin
Verlag: Oxford University Press Nov 2014 (2014)
ISBN 10: 0199646449 ISBN 13: 9780199646449
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Buchbeschreibung Oxford University Press Nov 2014, 2014. Taschenbuch. Buchzustand: Neu. Neuware - A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context. 472 pp. Englisch. Artikel-Nr. 9780199646449

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