The book outlines how companies should synchronize competitive strategies with extant strategies for social engagement and political and regulatory activism in order to build and sustain business success.
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Thomas C. Lawton, Professor of Strategy and International Management, Open University Business School, UK; Jonathan P. Doh, Rammrath Chair in International Business, Villanova School of Business, USA; Tazeeb Rajwani, Senior Lecturer in Strategic Management, Cranfield School of Management, UK
Thomas C. Lawton is Professor of Strategy and International Management and Director of the Center for International Management Practice at the Open University Business School in the UK and Visiting Professor of Business Administration at the Tuck School of Business at Dartmouth in the USA. He is also an Affiliate Professor of Strategy and International Business at EMLYON Business School in China and France. He is the author or co-author of more than 40 papers and book chapters and author or editor of 6 books. His most recent books are Breakout Strategy: Meeting the Challenge of Double-Digit Growth (with Sydney Finkelstein and Charles Harvey, McGraw-Hill) and Strategic Management in Aviation: Critical Essays (Ashgate).
Jonathan P. Doh holds the Rammrath Chair in International Business, serves as Faculty Director for the Center for Global Leadership, and is Professor of Management at Villanova School of Business. He is also an occasional executive instructor for the Aresty Institute of Executive Education at the Wharton School of Business where he works with clients on the challenges of globalization, developing corporate strategy, understanding emerging markets, and implementing strategic corporate responsibility. He is author or co-author of more than 60 refereed articles, 30 chapters in scholarly edited volumes, and more than 75 conference papers. His most recent books are NGOs and Corporations: Conflict and Collaboration (with Michael Yaziji, Cambridge University Press, 2009) and International Management: Culture, Strategy and Behavior (8th edition), with Fred Luthans, the best-selling international management text.
Tazeeb Rajwani is a Senior Lecturer in Strategic Management at Cranfield School of Management. Previously he has been a Director of Strategy at a high-tech start-up, where he still holds an advisory position. He has also held a management position at KPMG Corporate Finance, where he was an Innovation Champion and member of the Thought Leadership group at KMPG Europe. He works with corporate clients globally to develop their competitive strategies and corporate political activities. His research focuses mainly on competitive advantage, nonmarket strategy and corporate political activity in global firms. He has published many academic papers, book chapters, reports and white papers on these themes in a variety of reputable outlets. His research has been reported in the commercial press, including the Irish Times, The Times and Financial Times. He received his Ph.D. from Imperial College London in strategic management.
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Anbieter: Hamelyn, Madrid, M, Spanien
Zustand: Muy bueno. : En el mundo económico multipolar actual, la alineación estratégica es un determinante clave de la ventaja competitiva. Coca-Cola, Danone, Diageo, DuPont, Lufthansa y Tata son algunas de las empresas que se esfuerzan por lograr un enfoque pragmático para equilibrar las estrategias competitivas con las obligaciones políticas y sociales. 'Aligning for Advantage' argumenta que para construir y mantener el éxito corporativo, las empresas deben sincronizar los objetivos comerciales y las posiciones de mercado con el activismo político y regulatorio y el compromiso social y ambiental. Además, para ser creíbles y realizables, estas estrategias externas de mercado y no de mercado deben estar igualmente en sintonía con la visión, los valores y la cultura corporativas. El libro avanza un proceso gerencial y un marco conceptual para alinear la estrategia corporativa. En algunos casos, la alineación puede significar asociaciones profundas y estratégicamente integradas con gobiernos, ONG u otras partes interesadas. En otros, la alineación puede tomar la forma de colaboraciones más flexibles y temporales con organizaciones externas. No importa el enfoque, la relación entre las estrategias no de mercado y de mercado debe ser deliberada y genuina, no accidental ni artificial. Las estrategias verdaderamente alineadas deben reconciliar y modular las demandas externas a veces conflictivas de una manera que sea apropiada para las posiciones geográficas y de mercado de la corporación. Al final, las empresas deben aprovechar su estrategia general no de mercado como una fuente de ventaja competitiva. El libro describe cómo las empresas deben sincronizar las estrategias competitivas con las estrategias existentes para el compromiso social y el activismo político y regulatorio con el fin de construir y mantener el éxito empresarial. EAN: 9780199604753 Tipo: Libros Categoría: Negocios y Economía Título: Aligning for Advantage Autor: Thomas C. Lawton| Jonathan P. Doh| Tazeeb Rajwani Editorial: Oxford University Press Idioma: en Páginas: 256 Formato: tapa blanda. Artikel-Nr. Happ-2025-02-06-abfce127
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Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780199604753. Artikel-Nr. 9475094
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Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780199604753. Artikel-Nr. 9475095
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Anbieter: Prior Books Ltd, Cheltenham, Vereinigtes Königreich
Paperback. Zustand: Like New. First Edition. In nearly new condition: crisp, clean and tight with sharp corners and strong joints. But note: this copy is retired from the publisher?s library, so just showing a stock label at the endpaper and a small number tag affixed to the foot of the spine. Despite such, looks and feels unread and is now offered for sale at very reasonable price. Artikel-Nr. 129561
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Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Paperback. Zustand: Brand New. 237 pages. 9.25x6.25x0.50 inches. In Stock. Artikel-Nr. __0199604754
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Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Paperback. Zustand: Brand New. 237 pages. 9.25x6.25x0.50 inches. In Stock. Artikel-Nr. zk0199604754
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