RECONNECTING MARKETING TO MARKETS P - Softcover

ARAUJO ET AL

 
9780199578078: RECONNECTING MARKETING TO MARKETS P
Softcover
ISBN 10: 0199578079 ISBN 13: 9780199578078
Verlag: Oxford University Press, 2010

Inhaltsangabe

Analyzes and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries

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Über die Autorin bzw. den Autor

Luis Araujo is Professor of Industrial Marketing at Lancaster University Management School. He is mainly interested in business markets, namely the vertical boundaries of the firm and product-service systems. His recent work has examined the role of marketing in market-making and a practice-based approach to markets.

John Finch is Professor of Marketing at Strathclyde University. He is researching the development and shaping of business markets, especially given incremental product and service development and the activities of users, sales and marketing personnel, and science and technology specialists.

Hans Kjellberg is Associate Professor of Marketing at Stockholm School of Economics. His research interests concern economic organizing in general and the shaping of markets in particular. He is currently engaged in projects on how marketing practices contribute to shape mundane markets and how investment bank practices shape the stock markets.

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Verlag
Oxford University Press
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0199578079
ISBN 13 
9780199578078
Einband
Taschenbuch
Anzahl der Seiten
292
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

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