Innovation: A Very Short Introduction (Very Short Introductions) - Softcover

Dodgson, Mark; Gann, David

 
9780199568901: Innovation: A Very Short Introduction (Very Short Introductions)
Softcover
ISBN 10: 0199568901 ISBN 13: 9780199568901
Verlag: Oxford University Press, 2010

Inhaltsangabe

What is innovation? How important is innovation in business? How can we use it to succeed? In the last 150 years our world has been transformed--largely due to innovation. Our parents were born into a world where television had yet to be invented, and there was no penicillin or frozen food. Our great grandparents began life in a world with no light bulbs, cars, telephones, or airplanes. This Very Short Introduction looks at what innovation is and why it can affect us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. The book shows that innovation is hugely challenging and failure is common, yet it is essential to our social and economic progress. Mark Dodgson and David Gann also consider the extent to which our understanding of innovation has developed over the past century and how it might be used to interpret the global economy we all face in the future.

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Über die Autorin bzw. den Autor


Mark Dodgson is Director of the Technology and Innovation Management Centre at the University of Queensland Business School, Australia.

David Gann is Head of Innovation and Entrepreneurship and Chair in Technology and Innovation Management at Imperial College London.

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Verlag
Oxford University Press
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0199568901
ISBN 13 
9780199568901
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
148
Kontakt zum Hersteller
Nicht verfügbar
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