Sales and Distribution Management - Softcover

Panda, Tapan K.; Sahadev, Sunil

 
9780199499045: Sales and Distribution Management
Softcover
ISBN 10: 0199499047 ISBN 13: 9780199499045
Verlag: OUP India, 2019

Inhaltsangabe

Sales & Distribution Management, intended for students of MBA specializing in marketing, undertakes detailed discussions to explain and analyze techniques, and strategies used by marketers to deal with the increasing competition. With the rapid changes in technology, sales and distribution management has become very critical for the success of any business enterprise.

The book is divided into 22 chapters and 2 modules. Module 1 focuses on Sales Management discussing the selling process, sales force automation, recruitment & selection of sales force, their training & compensation and more. Module 2 on Distribution Management covers ways of designing customer oriented marketing and logistics channels, channel information system, application of e-commerce and managing the international channels of distribution.

Besides students, the book with its application-oriented approach and new real life cases would also be useful to marketing professionals too.

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Über die Autorin bzw. den Autor


Tapan Panda, Dean of Jindal Global Business School, O.P. Jindal Global University, Sunil Sahadev, Senior Lecturer in Marketing Management, University of Sheffield

Tapan K. Panda is Dean, Jindal Global Business School (JGBS) at O.P. Jindal Global University (JGU). Prior to this, he was Dean & Professor of Marketing at School of Management, BML Munjal University. He has also been Director at Great Lakes Institute of Management, Chennai and a full time faculty in the area of marketing at Indian Institute of Management (IIM) Indore, Kozhikode and Lucknow.

Sunil Sahadev is Senior Lecturer in Marketing Management at the University of Sheffield, UK. He was earlier Assistant Professor in Marketing, IIM Kozhikode. A post-doctoral fellow from the Asian Institute of Technology (AIT), Bangkok, he has over eight years of teaching experience in distribution channel management at the postgraduate level. He is actively involved in research and consultancy and has authored numerous papers published in international journals.

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Verlag
OUP India
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
0199499047
ISBN 13 
9780199499045
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
488
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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