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Inhaltsangabe
Containing over 500 entries, this dictionary will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications
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Über die Autorin bzw. den Autor
Scott Dacko is an Associate Professor of Marketing and Strategic Management at Warwick Business School. His research interests include timing in marketing and strategy, market entry and new product introduction timing; marketing management, managerial timing decisions; consumer behaviour, marketing education, and skill development research.
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- VerlagOxford University Press, U.S.A.
- Erscheinungsdatum2010
- ISBN 10 0199286000
- ISBN 13 9780199286003
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten672
- Kontakt zum HerstellerNicht verfügbar
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The Advanced Dictionary Of Marketing: Putting Theory to Use
Verlag:
Oxford University Press, United Kingdom, Oxford, 2007
ISBN 10: 0199286000
ISBN 13: 9780199286003
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Paperback
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Covering 1,098 terms, the dictionary includes over 500 major entries. All terms are extensively cross-referenced and thematic indices allow the reader to locate terms by their applications and by keywords. All major and emerging marketing approaches, from ambient marketing and fusion marketing, to tribal marketing and word-of-mouth marketing, are included, as are hundreds of other advanced concepts such as brand community, disintermediation, dynamic capabilities, and share of voice. Further, entries spanning 132 theories and 45 marketing-related laws and principles are presented, making this dictionary more theoretically complete than any other marketing dictionary available. Finally, an extensive collection of 107 marketing effects, such as the loyalty ripple effect and mere exposure effect are also included, where, in all cases, their marketing implications and applications are presented fully. Each term covered in this advanced dictionary includes six elements: Description -- how the term is defined Key insights -- important insights provided by an understanding of the term Keywords -- words to further understand the nature of the term Implications -- what knowledge of the term means to marketers Application areas and further readings -- areas where the term's knowledge is being put to use Bibliography -- articles and books referenced Example entries include: Agency Theory, Audience Effect, Blog Marketing, Boomerang Effect, Confirmation Bias, Country of Origin Effect, Customer Equity, Disruptive Technology, Double Jeopardy Effect, Eclectic Paradigm, E-marketing, First Law of Marketing, Foot-in-the Door Technique, Free Rider Effect, Game Theory, Glocal Marketing, Green Marketing, Halo Effect, Honeymoon Effect, Law of Comparative Advantage, Leapfrogging, Market Entry Timing, Megamarketing, Metcalfe's Law, Moore's Law, Network Effect, Not Invented Here Syndrome, Odd Price Effect, Permission Marketing, Psychic Distance, Recency Principle, Retro-Marketing, Rule of Ten Percent, Sagacity Segmentation, Salutary Products, Snob Effect, Social Marketing, Stealth Marketing, Substitute Awareness Effect, Sunk Cost Fallacy, Sustainable Competitive Advantage, Value-Based Marketing, Viral Marketing, Winner's Curse. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR006496698
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The Advanced Dictionary of Marketing : Putting Theory to Use
Verlag:
Oxford University Press, Incorporated, 2008
ISBN 10: 0199286000
ISBN 13: 9780199286003
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Softcover
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Zustand: Very Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. GRP76517632
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Beispielbild für diese ISBN
The Advanced Dictionary of Marketing : Putting Theory to Use
Verlag:
Oxford University Press, Incorporated, 2008
ISBN 10: 0199286000
ISBN 13: 9780199286003
Gebraucht
Softcover
Erstausgabe
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 6196640-6
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Beispielbild für diese ISBN
The Advanced Dictionary of Marketing : Putting Theory to Use
Verlag:
Oxford University Press, Incorporated, 2008
ISBN 10: 0199286000
ISBN 13: 9780199286003
Gebraucht
Softcover
Erstausgabe
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. 1st Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. GRP76517632
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
The Advanced Dictionary of Marketing: Putting Theory to Use
Verlag:
Oxford University Press, 2008
ISBN 10: 0199286000
ISBN 13: 9780199286003
Gebraucht
Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780199286003. Artikel-Nr. 9530966
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Beispielbild für diese ISBN
The Advanced Dictionary of Marketing: Putting Theory to Use
Verlag:
Oxford University Press, U.S.A., 2008
ISBN 10: 0199286000
ISBN 13: 9780199286003
Gebraucht
Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings With owner's name inside cover. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780199286003. Artikel-Nr. 9756980
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The Advanced Dictionary of Marketing: Putting Theory to Use
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