Strategic Brand Management - Softcover

Rosenbaum-Elliott, Richard ; Percy, Larry ; Pervan, Simon

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ISBN 10: 019879780X ISBN 13: 9780198797807

Verlag: Oxford University Press, 2018

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The only textbook to go beyond the standard branding models and fully explore brands as a sociocultural phenomenon

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�ber die Autorin bzw. den Autor

Richard Rosenbaum-Elliott is Professor Emeritus of Marketing and Consumer Research at the School of Management, University of Bath.

Larry Percy is an International Consultant in Marketing and Communication and Visiting Professor at Copenhagen Business School.

Simon Pervan is Associate Professor in Marketing at Swinburne University of Technology.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag: Oxford University Press
Erscheinungsdatum: 2018
Sprache: Englisch
ISBN 10: 019879780X
ISBN 13: 9780198797807
Einband: Taschenbuch
Auflage: 4
Anzahl der Seiten: 354
Kontakt zum Hersteller: preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
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Strategic Brand Management

Rosenbaum-Elliott, Richard; Percy, Larry; Pervan, Simon

Verlag: Oxford University Press (edition 4), 2018

ISBN 10: 019879780X ISBN 13: 9780198797807

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Paperback. Zustand: Fair. 4. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Artikel-Nr. 019879780X-7-1

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Strategic Brand Management

Rosenbaum-Elliott, Richard, Percy, Larry, Pervan, Simon

Verlag: Oxford University Press, Incorporated, 2018

ISBN 10: 019879780X ISBN 13: 9780198797807

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Zustand: Very Good. 4th Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Artikel-Nr. 56016714-75

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STRATEGIC BRAND MANAGEMENT 4E P

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paperback. Zustand: Very Good. STRATEGIC BRAND MANAGEMENT 4E P This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780198797807

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Strategic Brand Management

Pervan, Professor Simon

Verlag: Oxford University Press, 2018

ISBN 10: 019879780X ISBN 13: 9780198797807

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Paperback. Zustand: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Artikel-Nr. GOR014418776

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Strategic Brand Management

Pervan, Professor Simon

Verlag: Oxford University Press, 2018

ISBN 10: 019879780X ISBN 13: 9780198797807

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Paperback. Zustand: Fine. Artikel-Nr. GOR013947046

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STRATEGIC BRAND MANAGEMENT 4E P

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ISBN 10: 019879780X ISBN 13: 9780198797807

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paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9780198797807

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Strategic Brand Management

Richard Rosenbaum-Elliott (Professor Emeritus of Marketing and Consumer Research, University of Bath, School of Management)

Verlag: Oxford University Press, United Kingdom, Oxford, 2018

ISBN 10: 019879780X ISBN 13: 9780198797807

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Paperback. Zustand: Very Good. A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider brands as truly sociocultural phenomena. The book's innovative framework separates a brand's concept into its functional and emotional parts to give students a complete understanding of how brands operate and the strategies they employ to compete for consumer loyalty. Written by international experts in the field, the book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience of consulting and teaching ensure that these complex and exciting ideas are firmly grounded in managerial implications and applications. Diverse and dynamic examples-from the pull of the latest Samsung phone to the British associations with tea, from Diesel's social brand positioning to Nintendo's use of brand nostalgia-are accompanied by adverts and images from the global campaigns to bring the concepts and theories to life. End-of-chapter case studies provide longer illustrations of the application of branding and challenge students to question company practices and apply the theoretical ideas they have learned through the chapter. The definitions and ideas used in the study of branding are distilled into 'Key Concepts', listed at the start of chapters and revisited within chapters, which summarise the essential points. A clear structure, diagrams of branding models, discussion questions, and a compact format ensure the book is accessible as well as applied. As a result, Strategic Brand Management is the complete and essential textbook for students aiming to develop their academic and professional skills and learn more about this challenging and profitable industry. This textbook is accompanied by the following online resources: For students: Web exercises Web links Video links For lecturers: PowerPoint slides Resource box. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR009905451

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