Competitive Strategies in European Banking - Softcover

Inhaltsangabe

Profound changes have taken place in the role of banking in developed countries in recent years and further important structural alterations will surely follow. This study of European banking surveys both the changing structure of the commercial banking industry and the strategic implications of these changes. Drawing on Michael Porter's framework for industry and competitor analysis, Canals includes a general analysis of the economics of banking, in-depth studies of current trends in the five main EC countries, a look at strategic choices made by European banks, and an assessment of the pace of change.

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