An accessible guide to both the main defining features of the new retail landscape globally and, the skills and capabilities that enterprises and their leaders will need in order to be successful.
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Dr Alan Treadgold is an independent consultant and adviser. He advises a wide range of retail, supplier, property, and other enterprises globally on issues of shopper engagement, go-to-market strategy, and retail industry change. He has spent over 20 years in senior roles with management consulting and marketing and communication companies, including PricewaterhouseCoopers, Leo Burnett, and WPP. He has lived and worked in many countries around the World. He has a number of Board advisory roles with enterprises globally and is a member of the Advisory Board of the Oxford Institute of Retail Management at the University of Oxford's Said Business School. He frequently presents at conferences globally on the nature of change in the retail industry.
Professor Jonathan Reynolds is Academic Director of the Oxford Institute of Retail Management and Deputy Dean at the University of Oxford's Said Business School. The Institute undertakes a range of both commissioned and public domain research with direct relevance to practitioners, but which is nevertheless grounded within rigorous academic scholarship. He is also Associate Director of the Consumer Data Research Centre, an ESRC Data Investment. Jonathan's own teaching and research has focused primarily on the retail sector for the past 30 years. He is particularly recognised for his scholarship and expertise in the changing role of place in marketing and retail management, in electronic commerce and omnichannel retailing, innovation and entrepreneurship in retailing, and retail productivity and skills. While his academic base lies in marketing and geography, Jonathan's research activities have also extended into science and technology studies and strategic management.
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Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9780198745754
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Hardcover. Zustand: Like New. Immediate dispatch from Somerset. Book in excellent unread/unused condition. Hardcover. English. See images for condition. About the book >.>.> The retail industry globally is in the early stages of an era of profound, perhaps unprecedented, change. This book is intended to serve as a robust and practical guide to leaders of enterprises tasked with both understanding and delivering success in the new landscape of retailing. The book first describes the major directions and drivers of change that define the new global landscape of retailing (Part 1). Accelerating technology change, the rise to prominence globally of internet-enabled shoppers, and the rapid emergence of entirely new retail enterprises and business models are combining to reshape the very fundamentals of the retail industry. Today, physical shops are no longer needed for an enterprise to be in the business of retailing. No longer is choice for the shopper limited to the neighbourhood, town, or even country in which they live. No longer is the act of retailing solely the preserve of traditional retail enterprises, as internet-enabled businesses, technology, logistics, suppliers, and financial services enterpri. Artikel-Nr. Batch-FM669-LN-13715
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Hardcover. Zustand: Brand New. 1st edition. 250 pages. 9.50x6.00x0.50 inches. In Stock. Artikel-Nr. x-0198745753
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