A Dictionary of Marketing (Oxford Quick Reference) - Softcover

Doyle, Charles

 
9780198736424: A Dictionary of Marketing (Oxford Quick Reference)
Softcover
ISBN 10: 0198736428 ISBN 13: 9780198736424
Verlag: Oxford University Press, 2016

Inhaltsangabe

A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing

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Über die Autorin bzw. den Autor


Dr. Charles Doyle is currently the Chief Marketing and Communications Officer for JLL (Jones Lang LaSalle), one of the largest global commercial real estate companies. With 30 years of experience with major international companies throughout the world, Dr Doyle has specialized in strategic marketing, communications and business development for a range of high technology and professional service firms. Previously, he was Chief Marketing and Business Development Officer for Clifford Chance, the international law firm. Dr. Doyle has also held senior global marketing and communications positions with Accenture, BT and Fujitsu in the UKAEA. A former university lecturer, he holds the degree of DPhil from Oxford University and an MA from the University of Glasgow. He is an author of several publications on marketing and business strategy for think tanks and business journals and is a regular conference speaker.

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Verlag
Oxford University Press
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
0198736428
ISBN 13 
9780198736424
Einband
Taschenbuch
Auflage
4
Anzahl der Seiten
544
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Penguin Random House Ireland Limited
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