The British Motor Industry, 1945-94: A Case Study in Industrial Decline - Hardcover

... interesting and insightful ... a convincing account of the causes of the decline in the UK car industry. (Organization Studies)

Whisler's study is substantial and engaged with the considerable secondary literature on the British motor industry. (Contemporary British History)

This will be a useful work for anyone interested in industrial policy and the dramatically changing post-war economic structure of Britain. (Contemporary Review)

A fascinating and well-researched look at the British motor industry which will appeal to both academic readers and practitioners alike. Why are there now no major car manufacturers in Britain? Whisler considers this and the surrounding issues, making valuable comparisons with overseas manufacturers operating both in the UK and abroad, which provide us with additional interest and insight. Based upon careful use of company archives, this book covers in particular the issues of product development, quality, design, and range, ensuring that The British Motor Industry is destined to make a distinctive contribution to our understanding of the performance of UK manufacturers.