Verwandte Artikel zu Standards, Strategy, and Policy: Cases and Stories
Inhaltsangabe
This book aims to help the business strategist and policy-maker understand how compatiblity standards may be used to ensure business success. It provides a framework for standards strategy and policy, together with a series of case-studies which interpret the economics of standards in practical settings. The book considers the problems of establishing a new standard in the market and winning standards contests. It also studies questions of how to maintaing the profitability of a standard and how to compete within an established standard. It combines the strategic analysis with an evaluation of standards policy, and suggests ways in which markets and policy intervention may effectively be used together. Cases include contests for standards for video cassette recorders, digital audio tape, personal computers, open computer systems, high-definition television, and Telepoint cordless phones. Standards have long been seen as a technical problem, yet in a large number of industries they are central to business strategy and technical aspects are only part of the effort needed for product success. They imply very different strategies and policies than for conventional products.
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Über die Autorin bzw. den Autor
Charlotte y Peter Fiell son dos autoridades en historia, teoría y crítica del diseño y han escrito más de sesenta libros sobre la materia, muchos de los cuales se han convertido en éxitos de ventas. También han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Diseño del siglo XX, El diseño industrial de la A a la Z, Scandinavian Design y Diseño del siglo XXI.
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Standards Strategy and Policy: Cases and Stories
Verlag:
Oxford University Press, 1995
ISBN 10: 0198288077
ISBN 13: 9780198288077
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Hardcover
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Hardcover. Zustand: Bon. Ancien livre de bibliothèque. Couverture différente. Edition 1995. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Different cover. Edition 1995. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. E-629-368
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Standards, Strategy, and Policy: Cases and Stories
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
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Standards, Strategy, and Policy : Cases and Stories
Verlag:
Oxford University Press (UK) Sep 1995, 1995
ISBN 10: 0198288077
ISBN 13: 9780198288077
Neu
Hardcover
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Buch. Zustand: Neu. Neuware - This book aims to help the business strategist and policy-maker understand how compatibility standards may be used to ensure business success. It provides a framework for standards strategy and policy, together with a series of case-studies which interpret the economics of standards inpractical settings. The book considers the problems of establishing a new standard in the market and winning standards contests. It also studies questions of how to maintaining the profitability of a standard and how to compete within an established standard. It combines the strategic analysiswith an evaluation of standards policy, and suggests ways in which markets and policy intervention may effectively be used together. Cases include contests for standards for video cassette recorders, digital audio tape, personal computers, open computer systems, high-definition television, andTelepoint cordless phones. Standards have long been seen as a technical problem, yet in a large number of industries they are central to business strategy and technical aspects are only part of the effort needed for product success. They imply very different strategies and policies than forconventional products. Artikel-Nr. 9780198288077
Anzahl: 2 verfügbar