Managing Retail - Softcover

Über die Autorin bzw. den Autor

Piyush Kumar Sinha, Professor, Marketing, and Chairperson, Centre for Retailing, Indian Institute of Management Ahmedabad (IIMA), has over 30 years of academic and industry experience. He has also served as Dean, Mudra Institute of Communications Ahmedabad (MICA), and has taught at leading business schools in India. Dr Sinha is active in research in the areas of retailing and consumer behaviour.

Dwarika Prasad Uniyal is currently Associate Professor & Assistant Dean (Academic), Jindal Global Business School. He has also served as the Founding Dean of Chitkara Business School, Himachal Pradesh. He has held professorial positions in premier Business Schools like SPJIMR, Mumbai, SPJCM, Dubai-Singapore, and MICA, Ahmedabad, and is a visiting faculty at many premier B Schools.