Verwandte Artikel zu Advertising Management: With Cd

Advertising Management: With Cd - Softcover

Jethwaney, Jaishri; Jain, Shruti

 
9780198074120: Advertising Management: With Cd
Softcover
ISBN 10: 0198074123 ISBN 13: 9780198074120
Verlag: OUP India, 2013

Inhaltsangabe

This second edition has been revised to reflect up-do-date conditions in the Indian business environment in regards to advertising

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Über die Autorin bzw. den Autor


Jaishri Jethwaney is Professor at the Indian Institute of Mass Communication (IIMC), New Delhi and has more than 35 years of experience in the industry as well as in academia. She has conducted short courses on corporate communication, health communication, and advertising.

Shruti Jain is Vice President & Global Head - Corporate Communications and Brand, EXL Service, India, has around 18 years of experience in the field of communication and advertising. Earlier, she has worked in leading advertising agencies such as Ogilvy & Mather, Mudra Communications, Rediffusion DYR, etc.

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Verlag
OUP India
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
0198074123
ISBN 13 
9780198074120
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
651
Kontakt zum Hersteller
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