Advertising Management - Softcover

Über die Autorin bzw. den Autor

Jaishri Jethwaney PhD, Professor, Indian Institute of Mass Communication (IIMC), New Delhi, has over fifteen years of experience in teaching, training, and research in various areas of advertising management and mass communication. She has authored three books and numerous research papers in leading journals. Shruti Jain Vice President, Dentsu Creative Impact Private Limited, New Delhi, has over twelve years of professional experience and has worked in leading advertising agencies such as Ogilvy & Mather Advertising, Mudra Communications Limited, and Rediffusion DYR. She is a visiting faculty at the Indian Institute of Mass Communication, New Delhi, and teaches courses in advertising and integrated marketing communications.