Quantitative Research Methods for Communication: A Hands-On approach - Softcover

Wrench, Jason; Thomas - Maddox, Candice; Peck Richmond, Virginia; McCroskey, James

 
9780195337471: Quantitative Research Methods for Communication: A Hands-On approach
Softcover
ISBN 10: 0195337476 ISBN 13: 9780195337471
Verlag: OUP USA, 2008

Inhaltsangabe

This book takes a unique approach to quantitative research by showing students that numbers do not have to be intimidating. The hand-on approach introduces students to the scientific methods behind quantitative research and explans how faces are discovered via research. Along with providing a history of social science researhc, the authors illustrate the usefulness of understanding quantitative research methods. The case studies and data sheets provided throughout, are excellent pedagogical examples and outline studies that are of interest to many students.

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Über die Autorin bzw. den Autor


Jason S. Wrench is Assistant Professor in the Department of Communication and Media at the State University of New York at New Paltz.

Candice Thomas-Maddox is Regional Coordinator and Associate Professor of Communication Studies at Ohio University Lancaster.

Virginia Peck Richmond is Professor and Chair of the Communication Studies Department at the University of Alabama at Birmingham and Professor of Communication Studies (Emerita) at West Virginia University.

James C. McCroskey is Scholar in Residence in the College of Arts and Humanities at the University of Alabama at Birmingham and Professor of Communication Studies (Emeritus) at West Virginia University.

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Verlag
OUP USA
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
0195337476
ISBN 13 
9780195337471
Einband
Tapa blanda
Anzahl der Seiten
512
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Messaggerie Libri
ufficio.anagrafiche@meli.it

Via Verdi, 8
Assago Milano
Italien

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