The best-selling introductory communication book in the field, this classic text has been enriched and streamlined to reflect the latest research developments and to meet the evolving needs of students.
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Ronald B. Adler is Professor of Communication at Santa Barbara City College. He is coauthor ofInterplay: The Process of Interpersonal Communication, Tenth Edition (OUP, 2006),Looking Out, Looking In (2006), and Communicating at Work: Principles and Practices for Business and the Professions (2006).
George Rodman is Professor of Mass Communication at Brooklyn College, City University of New York, where he founded the television writing program. He is author ofMass Media in a Changing World, Second Edition (2007), and Making Sense of Media (2001).
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