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Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications - Hardcover
Inhaltsangabe
A vital, comprehensive guide to internal growth, using the author's unique framework for developing new market applications
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Über die Autorin bzw. den Autor
Marc H. Meyer Matthews Distinguished University Professor and Department Chair, Entrepreneurship and Innovation Group of the the College of Business at Northeastern University.
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The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications
Verlag:
Oxford University Press Inc, 2007
ISBN 10: 0195180860
ISBN 13: 9780195180862
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Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
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Hardback. Zustand: Very Good. Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished thorugh product line renewal and new service development is essential to the long-term vitality of business across industries. The Fast Path to Corporate Growth takes on the challenge large corporations have in developing new product lines that address new market applications and provide new streams of revenue. The book integrates the key disciplines--new product strategy, user research, concept development and prototyping, market testing, and business modeling--into a practical framework for generating enterprise growth. The book illustrates that framework with in-depth examples of companies--including IBM, Honda, and Mars--that have generated impressive results by leveraging their core technologies to new markets and to new uses. Many of these examples contain templates that readers can use in their own projects. The book also addresses the human side of new market applications, providing advice on what executives and innovation team leaders must do to execute the steps of Meyer's framework for developing new market applications. This comprehensive guide to growth will appeal to RandD practitioners, new business development strategists, product managers, and to students in engineering management, innovation management, and corporate strategy. Artikel-Nr. 00109912627
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Beispielbild für diese ISBN
The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications
Verlag:
Oxford University Press Inc, 2007
ISBN 10: 0195180860
ISBN 13: 9780195180862
Gebraucht
Hardcover
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Hardback. Zustand: Good. Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished thorugh product line renewal and new service development is essential to the long-term vitality of business across industries. The Fast Path to Corporate Growth takes on the challenge large corporations have in developing new product lines that address new market applications and provide new streams of revenue. The book integrates the key disciplines--new product strategy, user research, concept development and prototyping, market testing, and business modeling--into a practical framework for generating enterprise growth. The book illustrates that framework with in-depth examples of companies--including IBM, Honda, and Mars--that have generated impressive results by leveraging their core technologies to new markets and to new uses. Many of these examples contain templates that readers can use in their own projects. The book also addresses the human side of new market applications, providing advice on what executives and innovation team leaders must do to execute the steps of Meyer's framework for developing new market applications. This comprehensive guide to growth will appeal to RandD practitioners, new business development strategists, product managers, and to students in engineering management, innovation management, and corporate strategy. Artikel-Nr. CIN0195180860G
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Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications
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Oxford University Press, USA, 2007
ISBN 10: 0195180860
ISBN 13: 9780195180862
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Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G0195180860I4N00
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The Fast Path to Corporate Growth : Leveraging Knowledge and Technologies to New Market Applications
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Oxford University Press, Incorporated, 2007
ISBN 10: 0195180860
ISBN 13: 9780195180862
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Zustand: Very Good. 1 Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Artikel-Nr. 6299971-75
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The Fast Path to Corporate Growth : Leveraging Knowledge and Technologies to New Market Applications
Verlag:
Oxford University Press, Incorporated, 2007
ISBN 10: 0195180860
ISBN 13: 9780195180862
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Zustand: Good. 1 Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Artikel-Nr. 10003877-6
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The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications
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Hardcover. Zustand: Very Good. The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780195180862
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Hardcover. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9780195180862
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The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications
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Hardcover. Zustand: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2007. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Edition 2007. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. E-507-041
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The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications
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Zustand: New. Num Pages: 304 pages, 26 halftones, 56 line illus. BIC Classification: KJC; KJMV6; KJSM; TB. Category: (P) Professional & Vocational. Dimension: 242 x 162 x 20. Weight in Grams: 604. . 2007. Illustrated. hardcover. . . . . Books ship from the US and Ireland. Artikel-Nr. V9780195180862
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The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications
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Zustand: New. In English. Artikel-Nr. ria9780195180862_new
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