Innovation Management: Strategies, Implementation, and Profits

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9780195142303: Innovation Management: Strategies, Implementation, and Profits

Innovation is the key to gaining and maintaining a competitive advantage in the business world. Using multi-functional research from economics, organizational theory, general management and marketing, and strategy literature, Innovation Management, 2/e, provides a systematic approach to the strategies and processes that underlie the financial results of innovation.
Designed to meet the increasing number of courses in innovation management, the text provides full coverage of this vitally important area of business. Drawing from his extensive professional and academic experience, Allan Afuah shows the relationship between innovation, a management function, and profitability, a financial function. He creates a framework that encompasses the basic questions of the "who, what, when, and where" of innovation, combining the latest theoretical discussion with abundant examples. In this second edition, Afuah explicitly incorporates coverage of the Internet as a technological change and offers an entirely new chapter, "Strategies for Sustaining Profits." The text takes a unique multi-functional approach that integrates the important contributions of economics, organizational theory, marketing, and finance to innovation management. This approach provides students with a full presentation of appropriate management theory and detailed coverage of practical concerns such as the role of government regulation, choosing a profit site, and the transfer of innovation. The impact of the public and international sectors is highlighted with chapters on globalization, innovation in emerging economies, and the role of government in promoting innovation. In addition to a strong analytical and theoretical foundation, the book offers many pedagogical examples. Most chapters conclude with short practice cases designed to supplement the numerous examples within each chapter. These cases are followed by a list of key terms and questions to stimulate discussion. Innovation Management, 2/e, is an ideal text for business school programs and also provides guidance for executives and managers seeking a better understanding of the value of innovation.

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About the Author:

Allan Afuah is Associate Professor of Corporate Strategy and International Business at the University of Michigan Business School.

Review:


"I think this book is excellent and fills a big gap in the literature as it makes a bridge between the economics literature and the management literature. It will be an extremely useful book for students everywhere." -- Chris Freeman, University of Sussex


"Afuah has written a first-rate text, which is exemplary in both its basis in academic research and its comprehensives. The breadth of subjects covered is remarkable, ranging from models of innovation to globalization. Concepts are explained clearly and illustrated with excellent examples." --Constance E. Helfat, University of Pennsylvania


"The book is a strong synthesis of the management of technology literature....It is a solid textbook that will be of great value for students of business and engineering." -- Marc H. Meyer, Walsh Research Professor, Northeastern University


"I believe there is a need for a textbook such as this, which links management of innovation to important concepts and theories in the strategy literature." -- Ari Ginsberg, Professor of Management and Strategy, New York University


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