Cigarette Wars: The Triumph of the Little White Slaver

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9780195140613: Cigarette Wars: The Triumph of the Little White Slaver

"Cassandra Tate has explored the first half century of cigarettes' cultural evolution, beginning when the American mainstream associated cigarette smoking with rough-and-ready boys, dandies, and improper women. In this cultural climate, cigarettes become the object of a broad and impassioned Progressive Era reform movement seeking to ban them....Tate's analysis of the transition to widespread acceptability...explores how and why, by 1930, cigarettes became a standard prop for people of all classes wishing to proclaim their daring and cosmopolitan sharpness." --Reviews in AmericanHistory"This fine study...provides excellent perspective on a crucial era as background for today's battles."--Library Journal"In this original and engaging book, Cassandra Tate traces the first major anti-cigarette crusade--the battle of the late nineteenth and early twentieth centuries against the 'little white slaver'. Cigarette Wars offers a fascinating and important narrative of the failure of this 'other' prohibition movement as Americans and their new consumer culture embraced the cigarette. As Tate so successfully demonstrates, the battle over smoking provides an excellent vehicle to understand central values in American society and culture."--Allan M. Brandt, Harvard University"Anyone interested in today's escalating political and legal battle in the long war against the cigarette will applaud Cassandra Tate's timely Cigarette Wars. At last, the first half-century of the bitter cultural war has its historian, or narrator, who has produced a book distinguished by graceful prose, vivid characters and events, and sure-footed judgement. This is narrative history at its best, a story whose lessons for today Tate draws together at the end. Warriors Koop and Kessler, meet Lucy Page Gaston, and the zeal-deflating powers of historical perspective."--Otis L. Graham, Jr., University of North Carolina at Wilmington"Cassandra Tate has written an engaging, thorough


It is ... a fine study that raises a number of questions on the relative merits of addiction, mass advertising, and cultural assimilatoin and casts a provocative light on a little-known reform effort. Tate has produced a well-researched and very readable book that will interest a large number of American cultural and social historians. ( American Historical Review, February 2001)

a compelling work of cultural history. Better than any other scholar to date, she highlights the frenwied atte;pts by various reformers to rid society of what Henry Ford once termed the "little white slaver" through prohibition schemes before and after World War I. ( American Historical Review, February 2001)

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