Innovation Management: Strategies, Implementation and Profits - Hardcover

Inhaltsangabe

Addressing the topic of innovation management as its core theme, this book was written in response to the increasing number of courses in this area that are usually offered in strategic management departments. Because it is integrative, the book has a multi-functional approach to innovation management, including the important contributions of economics, organizational theory, marketing, and finance. This book is intended for courses in management of innovation, technology management, strategic management.

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