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The Advertising and Promotion Challenge: Vaguely Right or Precisely Wrong? (Wharton Executive Library) - Hardcover
Inhaltsangabe
Explains how to use and evaluate advertising, looks at product mix and positiong, and discusses decisions related to copy and choice of media
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The Advertising and Promotion Challenge : Vaguely Right or Precisely Wrong?
Verlag:
Oxford University Press, Incorporated, 1986
ISBN 10: 0195037022
ISBN 13: 9780195037029
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Hardcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Artikel-Nr. GRP16921397
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