Examines the ways in which sponsors influence television programming, showing that the sponsors' influence conditions virtually the entire schedule, and assesses the impact on American society today
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"I haven't read a more stimulating and enlightening book about television. My mind still burns under its influence."--Bill Moyers "Erik Barnouw should be recognized as a major national resource....[The Sponsor] is the most incisive and well-written study to date of the economic structure and ideological impact of modern broadcasting."--The Nation "An interesting and revealing book."--American Council on Consumer Interests Newsletter "Informative and well-written."--Wall Street Journal "A chilling record of how Americans have been manipulated via their air waves for the profit of a few."--Daniel Schorr "I haven't read a more stimulating and enlightening book about television. My mind still burns under its influence."--Bill Moyers "Erik Barnouw should be recognized as a major national resource....[The Sponsor] is the most incisive and well-written study to date of the economic structure and ideological impact of modern broadcasting."--The Nation "An interesting and revealing book."--American Council on Consumer Interests Newsletter "Informative and well-written."--Wall Street Journal "A chilling record of how Americans have been manipulated via their air waves for the profit of a few."--Daniel Schorr "I haven't read a more stimulating and enlightening book about television. My mind still burns under its influence."--Bill Moyers "Erik Barnouw should be recognized as a major national resource....[The Sponsor] is the most incisive and well-written study to date of the economic structure and ideological impact of modern broadcasting."--The Nation "An interesting and revealing book."--American Council on Consumer Interests Newsletter "Informative and well-written."--Wall Street Journal "A chilling record of how Americans have been manipulated via their air waves for the profit of a few."--Daniel Schorr "I haven't read a more stimulating and enlightening book about television. My mind still burns under its influence."--Bill Moyers "Erik Barnouw should be recognized as a major national resource....[The Sponsor] is the most incisive and well-written study to date of the economic structure and ideological impact of modern broadcasting."--The Nation "An interesting and revealing book."--American Council on Consumer Interests Newsletter "Informative and well-written."--Wall Street Journal "A chilling record of how Americans have been manipulated via their air waves for the profit of a few."--Daniel Schorr
Examines the ways in which sponsors influence television programming, showing that the sponsors' influence conditions virtually the entire schedule, and assesses the impact on American society today.
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