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A Dictionary of Business and Management (Oxford Paperback Reference) - Softcover

 
9780192806482: A Dictionary of Business and Management (Oxford Paperback Reference)

Inhaltsangabe

This wide-ranging and informative guide covers all areas of business and management. It includes over 6,750 terms from marketing, organizational behaviour, accounting, business strategy and international finance. Now updated to include many terms relating to human resources and management theory, reflecting the growing focus on these areas in modern business.
This new edition contains over 250 new entries; includes up-to-date coverage of fast-changing fields, such as new legislation and tax rules, Internet business, and EU expansion; and covers business and management jargon, such as KPA, KPI, Shamrock organization, and viral marketing.

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Über die Autorin bzw. den Autor


John Pallister is Head of the Marketing and Strategy Section at Cardiff Business School, Wales.

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