Story Rules: 31 Timeless Storytelling Techniques to Win at Work - Hardcover

Iyer, Ravishankar

 
9780143478201: Story Rules: 31 Timeless Storytelling Techniques to Win at Work
Hardcover
ISBN 10: 0143478206 ISBN 13: 9780143478201
Verlag: Penguin Business, 2026

Inhaltsangabe

Unfortunately, "storytelling" has become a bit of a buzzword. As a result, there are many people extolling its virtues and teaching it through their unique approach to the craft. One reason for this confusion is that most existing books on storytelling have a narrow approach. They pick up one niche on storytelling (e.g. story structure or charts or anecdotes or visual hierarchy) and claim that their approach is all there is to storytelling. This book aims to be the most comprehensive book on storytelling techniques for work. It also aims to focus on the how, not the why.

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Über die Autorin bzw. den Autor

Ravishankar Iyer is founder of the popular podcast Story Rules and a storytelling coach. He is a rank-holder Chartered Accountant (2001) and completed his MBA from IIM-Ahmedabad (2005). Before becoming a storytelling coach, he had valuable stints in management consulting, the social development sector and a start-up. More about his work here: https://www.storyrules.com/who/.

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Verlag
Penguin Business
Erscheinungsdatum
2026
Sprache
Englisch
ISBN 10 
0143478206
ISBN 13 
9780143478201
Einband
Gebundene Ausgabe
Anzahl der Seiten
272
Kontakt zum Hersteller
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Verantwortliche Person
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