Creating Signature Stories: Strategic Messaging That Persuades, Energizes and Inspires - Softcover

Über die Autorin bzw. den Autor

David Aaker is the author of over one hundred articles and eighteen books on marketing, business strategy, and branding that have sold over one million copies combined. A recognized authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world. David currently resides in Orinda, CA.