Tatalog: Eight Modern Stories from a Timeless Institution - Softcover

Bhat, Harish

 
9780143423348: Tatalog: Eight Modern Stories from a Timeless Institution
Softcover
ISBN 10: 0143423347 ISBN 13: 9780143423348
Verlag: Penguin Portfolio, 2012

Inhaltsangabe

From steel to beverages and from supercomputers to automobiles, TATA companies have broken new ground and set new standards of excellence over the past two decades. Tatalog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced, and the forward thinking and determination that have raised the brand to new heights. Among the engaging and inspiring stories told here are those of Tata Indica, the first completely Indian car that succeeded in the face of widespread cynicism; the jewellery brand Tanishq that has transformed one of India's largest industries; and Tata Finance, which underwent several tribulations yet demonstrated the principles that TATA stands for.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Harish Bhat is the author of the bestselling book Tatalog and chairman of Tata Coffee Ltd. He is also the brand custodian of Tata Sons Private Limited.
He has held several senior roles in the Tata Group over the past thirty years, including managing director of Tata Global Beverages and chief operating officer of the watches and jewellery businesses of the Titan Company Ltd. An avid marketer, he is an alumnus of BITS Pilani and IIM Ahmedabad. He won the IIMA gold medal for scholastic excellence and later, the British Chevening Scholarship for young managers. He writes extensively and is a columnist for the Hindu BusinessLine and Mint.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Penguin Portfolio
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
0143423347
ISBN 13 
9780143423348
Einband
Taschenbuch
Anzahl der Seiten
224
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Terminal Video
n.pederzini@terminaldistribuzione.com

Via Bruno Buozzi, 24/26,
Granarolo dell'Emilia BO,
Italien

Weitere beliebte Ausgaben desselben Titels

9780670086672: Tatalog: Eight Modern Stories From A Timeless Institution

Vorgestellte Ausgabe

ISBN 10:  0670086673 ISBN 13:  9780670086672
Verlag: Penguin Books India, 2012
Hardcover