Gut Feelings: The Intelligence of the Unconscious - Softcover

Gigerenzer, Gerd

 
9780143113768: Gut Feelings: The Intelligence of the Unconscious
Softcover
ISBN 10: 0143113763 ISBN 13: 9780143113768
Verlag: Penguin Publishing Group, 2008

Inhaltsangabe

Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell's Blink.

Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek).

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Über die Autorin bzw. den Autor

Gerd Gigerenzer is the author of Gut Feelings. He is currently the director of the Max Planck Institute for Human Development in Berlin, Germany, and lectures around the world on the importance of proper risk education for everyone from school-age children to prominent doctors, bankers, and politicians.

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Verlag
Penguin Publishing Group
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
0143113763
ISBN 13 
9780143113768
Einband
Taschenbuch
Anzahl der Seiten
288
Kontakt zum Hersteller
Penguin Random House Ireland
https://eu-contact.penguin.ie

Morrison Chambers, 32 Nassau Street
Dublin
D02 YH68
Irland

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