FutureShop: How to Trade Up to a Luxury Lifestyle Today - Softcover

This is a book about change. In particular, itÂ's about how our consumer culture is rapidly evolving to allow us to live better, richer lives for less. The catalyst to this change is eBay and similar sites that are quickly growing into mainstream shopping venues and creating unprecedented levels of liquidity for our everyday goods. The wave of the future will be temporary ownership—consumers will be able to buy what they really want because theyÂ'll be able to easily sell it when they are ready to upgrade to the next item on their wish list. Veteran Web entrepreneur Daniel NissanoffÂ's invaluable heads-up explores why this change is taking place and discusses what consumers and businesses can do in order to benefit from this new paradigm.

Daniel Nissanoff is a Web entrepreneur whose most recent venture is Portero, an online facilitation company specializing in the resale of luxury goods. A finalist for the Ernst and Young Entrepreneur of the Year Award, he has consulted to several Global 500 companies.