Your One Word: The Powerful Secret to Creating a Business and Life That Matter - Hardcover

Carmichael, Evan

 
9780143109099: Your One Word: The Powerful Secret to Creating a Business and Life That Matter
Hardcover
ISBN 10: 014310909X ISBN 13: 9780143109099
Verlag: TarcherPerigee, 2016

Inhaltsangabe

“Evan consumes so much content and then knows how to DJ it to inspire people.”
—Gary Vaynerchuk, New York Times bestselling author of #AskGaryVee and Jab, Jab, Jab, Right Hook

In this bold and empowering guide, entrepreneur and social media sensation Evan Carmichael shares the secret to turbo-charging your path to success on your own terms. With thought-provoking questions and inspiring, instructive examples, Your One Word will help you nail down your personal mottos - the word that captures your purpose and passion. With this operating philosophy in hand, you will then learn how to leverage this powerful tool to create the business and future of your dreams.

Aimed at entrepreneurs as well as intrapreneurs, managers, and anyone else who wants to achieve success in a powerfully meaningful way, Your One Word more than just a useful tool. It's also an inspiring and enlightening read.

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Über die Autorin bzw. den Autor

EVAN CARMICHAEL coaches entrepreneurs for peak performance. At 19, he built then sold a biotech software company. At 22, he was a VC helping raise $500k to $15mil. Evan was named one of the Top 100 Great Leadership Speakers for your Next Conference by Inc Magazine and one of the Top 40 Social Marketing Talents by Forbes. He has been interviewed or featured as an entrepreneur expert in The New York Times, The Wall St. Journal, Forbes, Mashable, and elsewhere. He now runs EvanCarmichael.com, a popular website for entrepreneurs. He speaks globally and is based in Toronto. And his One Word is Believe.

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CHAPTER 1
 
ONE WORD IMPACT
 
If you think you’re too small to have an impact, try going to bed with a mosquito.
—Anita Roddick (founder of the Body Shop and pioneer of ethical consumerism)
 
IS YOUR LIFE MEDIOCRE?
 
Ninety percent of America gets up in the morning and drives to a job they hate.
—Dana White (president of the Ultimate Fighting Championship)
 
Please sit down and let’s have an honest talk.
 
Most people live mediocre lives.
 
You wake up and drive to a job you don’t love, so you can work with a team that doesn’t support you, and do tasks that are beneath your skill level.
 
You never achieve greatness. You never accomplish your dreams. You never make a big impact on the world.
 
You’re living for the evenings and weekends, and hope that the time spent working just doesn’t suck too much.
 
You may have been told that you’re not good enough.
 
You may think you don’t have the resources to follow your true passion. You may be afraid to try something new after starting down one path.
 
And, hey, you’ve got mouths to feed, responsibilities to look after, and not enough savings. You just can’t afford to take a risk.
 
The saddest news of all is that you’ve set the bar so low for yourself that you’ve created a world where it’s okay to be mediocre.
 
You’ve created an environment of thinking small and being insignificant.
 
You want to do more, act more, be more, but something is holding you back.
 
The people you hang out with, the websites you visit, the media you consume—everything in your environment holds you exactly where you are.
 
 
It prevents you from taking steps forward.
 
Being mediocre has not only become acceptable but is the norm. Because it’s comfortable. Because it’s safe. But it’s limiting you.
 
I want you to do something important with your life and stop being mediocre.
 
BEING MEDIOCRE IS INSULTING
 
Everything about mediocrity kills me.
—Ivanka Trump (former model and American entrepreneur)
 
If you care about your life, then being mediocre should be insulting.
 
At the risk of offending you, I’m using strong language intentionally. This has to be important to you. If it’s important, then you’ll change. If it’s important, you’ll make it a priority. If it’s important, you’ll face your fears. If it’s important, you’ll stop making excuses.
 
When something is truly, deeply important to you, you find ways to make it happen, even when the #LittleMan tells you it’s not possible.
 
If it’s not important enough to you, then you won’t do anything about it. You’ll continue doing exactly what you’re doing now. Being mediocre is easy. Anybody can do it. And most people
and companies do.
 
Following your passion, being crazy enough to try to change the world, and standing for something important are hard.
 
So most people and companies don’t, and thus most businesses are mediocre too.
 
They’re boring and uninspiring. You haven’t made people care enough about what you’re doing. I mean really care. Feel‑it‑in‑their-bones care. Tell-all-their-friends-about-you care. Tattoo-your-logo‑on‑their-body care. Even if you get halfway to that level of care, you’ll be way ahead of your competition.
 
Right now if someone lowers their prices by 10 percent, you lose your customers. Because everyone is selling the same products and services. Because there really isn’t all that much that separates you from your competition. There is no strong customer loyalty because you’re not inspiring it. And, hey, you’re not alone.
 
The Fortune 500 list was first created in 1955. Only 13 percent of the companies on that original list are still on the list today.
 
Thirteen percent! The others faded away because they were boring and lost relevancy.
 
Most businesses are boring.
 
Do you want to know the first step to having a remarkable business? Here’s where it all begins and your life and business will change forever:
 
You need to find your greatness.
 
FIND YOUR GREATNESS
 
Greatness is not this wonderful, esoteric, elusive, god-like feature that only the special among us will ever taste. It’s something that truly exists in all of us.
—Will Smith (actor and entrepreneur)
 
Do you have the mindset for greatness?
 
This isn’t hokey, fluffy, BS advice.
 
If you’re laughing at this point, or are about to close the book or think you know better, then you need this chapter more than anyone else.
 
You’re not hitting your big goals and you picked up this book for a reason, so at least give yourself a chance and finish this section. All the advice and books in the world will be useless to you until you fix your mindset.
 
Your limiting mindset is holding you where you are.
 
One of the most powerful ads Nike has ever created doesn’t feature Michael Jordan or LeBron James. It pictures a chubby kid huffing and puffing as he’s running down an open road. To see a copy of the ad check out evancarmichael.com/oneword/extras.
 
Nike’s ads usually feature great athletes—physical specimens at the peak of their careers who have already achieved extraordinary success.
 
And here is this fat kid . . . running . . . and he’s . . . great?
 
Yes, because he took the first step. He started doing.
 
Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible.
—Francis of Assisi (Italian Roman Catholic friar and preacher, and one of the most respected religious figures in history)
 
Whoever made this ad for Nike is a genius and needs a raise.
 
This ad speaks directly to your mindset for greatness.
 
When you’re finding your greatness, you start at the beginning. Everyone starts at the beginning. And the beginning is really hard. Just taking the first step is hard. Maybe this kid wants to be a distance runner and win an Olympic medal. He tells his friends and family and they all laugh at him.
 
Classic #LittleMan behavior.
 
“You want to what? Umm . . . have you looked at yourself in the mirror?”
 
This fat kid is you.
 
You have a big goal and you’re just getting started on it. You don’t have the skills. You don’t have the training. You don’t have the experience. You don’t have all the answers. So you’re going to make a lot of mistakes and you won’t make very much progress right away.
 
The difference is going to be how you see yourself when you look in the mirror. Do you honestly, deep down, see a future Olympic runner?
 
Or do you just see a fat kid?
 
If you just see a fat kid staring back at you,...

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Verlag
TarcherPerigee
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
014310909X
ISBN 13 
9780143109099
Einband
Gebundene Ausgabe
Anzahl der Seiten
272
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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