The War Against the BBC: How an Unprecedented Combination of Hostile Forces Is Destroying Britain's Greatest Cultural Institution... And Why You Should Care - Softcover

Barwise, Patrick; York, Peter

 
9780141989402: The War Against the BBC: How an Unprecedented Combination of Hostile Forces Is Destroying Britain's Greatest Cultural Institution... And Why You Should Care
Softcover
ISBN 10: 0141989408 ISBN 13: 9780141989402
Verlag: Penguin, 2020

Inhaltsangabe

There's a war on against the BBC. It is under threat as never before. And if we lose it, we won't get it back.

The BBC is our most important cultural institution, our best-value entertainment provider, and the global face of Britain. It's our most trusted news source in a world of divisive disinformation. But it is facing relentless attacks by powerful commercial and political enemies, including deep funding cuts - much deeper than most people realise - with imminent further cuts threatened. This book busts the myths about the BBC and shows us how we can save it, before it's too late.

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Über die Autorin bzw. den Autor

Patrick Barwise is Emeritus Professor of Management and Marketing at London Business School and former chairman of Which? His previous books include Television and Its Audience, Simply Better and The 12 Powers of a Marketing Leader.

Peter York is a cultural commentator, management consultant, author and broadcaster. His previous books include The Official Sloane Ranger Handbook and Authenticity Is a Con. He is the President of the Media Society.

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Verlag
Penguin
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
0141989408
ISBN 13 
9780141989402
Einband
Taschenbuch
Anzahl der Seiten
528
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Penguin Random House Ireland Limited
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