The Creative Economy: How People Make Money from Ideas - Softcover

Howkins, John

 
9780141977034: The Creative Economy: How People Make Money from Ideas
Softcover
ISBN 10: 0141977035 ISBN 13: 9780141977034
Verlag: Penguin, 2013

Inhaltsangabe

Creativity is the fastest growing business in the world.

Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money?

In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include:

Invent yourself. Be unique.
Own your ideas. Understand copyright, patents and IP laws.
Treat the virtual as real, and vice versa.
Learn endlessly: borrow, reinvent and recycle.
Know when to break the rules.

Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.

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Über die Autorin bzw. den Autor

John Howkins is Deputy Chairman of the British Screen Advisory Council and has worked as a consultant for Time Warner, ABC, IBM and many other companies and institutions. His previous publications include UNDERSTANDING TELEVISION, MASS COMMUNICATIONS IN CHINA and NEW TECHNOLOGIES, NEW POLICIES.

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Verlag
Penguin
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
0141977035
ISBN 13 
9780141977034
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
288
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Penguin Random House Ireland Limited
productsafety@penguin.co.uk

Morrison Chambers, 32 Nassau Street
Dublin
Irland