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Small is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas - Softcover

Godin, Seth

 
9780141030531: Small is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas
Softcover
ISBN 10: 0141030534 ISBN 13: 9780141030531
Verlag: Penguin, 2007

Inhaltsangabe

As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from Fast Company magazine and several of the short e-books he has written in the last few years.

Includes:Clinging to Your Job Title?The Persistence of Really Bad IdeasThe Seduction of 'Good Enough'Judging a Book by its CoverDo Less

Small is the New Big is packed with inspiring ideas: as Godin says in his introduction, 'I'm certain that you're smart enough to see the stuff you've always wanted to do buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen.'

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Über die Autorin bzw. den Autor

Seth Godin has walked this walk. He's started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

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Verlag
Penguin
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
0141030534
ISBN 13 
9780141030531
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
352
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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