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Reseña del editor
Every day we tell ourselves stories about the world. They might be true or they might be false, but nevertheless we believe them. We live in an age where every business must have a story to tell its customers. Because if it doesn't, very soon it will have no customers at all. In All Marketers Are Liars Seth Godin uses dozens of examples to show us that the most successful stories aren't necessarily the most truthful but are usually the most compelling and plausible. That means they are believed by those who tell them. Which means they are believed by those who listen to them. And that means they get passed on . . . and on. How good is your story?
Biografía del autor
Seth Godin is the author of seven books that have been bestsellers around the world and have been translated into more than fifteen languages. He’s been featured in the Wall Street Journal, Forbes, Fortune, Fast Company and Business Week. Godin was singled out by Successful Meetings Magazine as one of twenty-one top speakers for the twenty-first century. Before All Marketers Are Liars, Godin wrote Free Prize Inside!, which Forbes picked as one of its books of the year (as did Fast Company). He is also the author of Purple Cow, the bestselling marketing book of the decade, and Permission Marketing.
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- VerlagPenguin
- Erscheinungsdatum2007
- ISBN 10 0141025026
- ISBN 13 9780141025025
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten208
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR002314045
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Artikel-Nr. GOR006824658
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Anbieter: Book Broker, Berlin, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Zustand: Gut. 208 S. Alle Bücher & Medienartikel von Book Broker sind stets in gutem & sehr gutem gebrauchsfähigen Zustand. Unser Produktfoto entspricht dem hier angebotenen Artikel, dieser weist folgende Merkmale auf: Helle/saubere Seiten in fester Bindung. Altersentsprechend nachgedunkelte/saubere Seiten in fester Bindung. Ausgabejahr:. 2007 Sprache: Englisch Gewicht in Gramm: 141 Taschenbuch, Maße: 12.8 cm x 1.4 cm x 19.6 cm. Artikel-Nr. 661151223
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