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Inhaltsangabe
Every day we tell ourselves stories about the world. They might be true or they might be false, but nevertheless we believe them. We live in an age where every business must have a story to tell its customers. Because if it doesn't, very soon it will have no customers at all. In All Marketers Are Liars Seth Godin uses dozens of examples to show us that the most successful stories aren't necessarily the most truthful but are usually the most compelling and plausible. That means they are believed by those who tell them. Which means they are believed by those who listen to them. And that means they get passed on . . . and on. How good is your story?
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Über die Autorin bzw. den Autor
Seth Godin is the author of seven books that have been bestsellers around the world and have been translated into more than fifteen languages. He’s been featured in the Wall Street Journal, Forbes, Fortune, Fast Company and Business Week. Godin was singled out by Successful Meetings Magazine as one of twenty-one top speakers for the twenty-first century. Before All Marketers Are Liars, Godin wrote Free Prize Inside!, which Forbes picked as one of its books of the year (as did Fast Company). He is also the author of Purple Cow, the bestselling marketing book of the decade, and Permission Marketing.
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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Paperback. Zustand: Very Good. All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780141025025
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All Marketers Are Liars: The Power of of Telling Authentic Stories in a Low-trust World
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Paperback. Zustand: Good. 186 pages. cover worn creased, bumped, lieve that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is vi rtually the same car. We believe that $225 Pumas will make our feet feel better- and look cooler-than $20 no-names . . . and believing it makes it true. Successf ul marketers don't talk about features or even benefits. Instead, they tell a st ory. A story we want to believe. This is a book about doing what consumers deman d-painting vivid pictures that they choose to believe. Every organization-from n onprofits to car companies, from political campaigns to wineglass blowers-must u nderstand that the rules have changed (again). In an economy where the richest h ave an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories. Marketers succeed whe n they tell us a story that fits our worldview, a story that we intuitively embr ace and then share with our friends. Think of the Dyson vacuum cleaner or the iP od. But If your stories are inauthentic, you cross the line from fib to fraud. M arketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by t elemarketers and Marlboro. This is a powerful book for anyone who wants to creat e things people truly want as opposed to commodities that people merely need. Artikel-Nr. 5107u
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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