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Pitch Invasion: Adidas, Puma and the Making of Modern Sport - Softcover

Smit, Barbara

 
9780141023687: Pitch Invasion: Adidas, Puma and the Making of Modern Sport

Inhaltsangabe

Unlacing the story of how sport became so full of money …

Today, sport is big business, and Adidas and Puma are two of the biggest global brands, paying stars, clubs and competitions to wear their label, dominating everywhere from football pitches to magazine pages. This is the incredible story of how the rivalry between two brothers turned sport into an industry.

Pitch Invasion also tells the tales of some of the greatest sportsmen of all time, revealing the Pele pact, Boris Becker’s unfortunate contribution to the demise of Puma, and just how Adidas helped Mohammed Ali win his biggest fight. Reaching right up to today’s world of multibillion-dollar corporations, looking at how the arrival of Nike affected the pitch and the significance of Adidas’s recent takeover of Reebok, this is an incredible sporting drama of competition, greed, bribery, passion and shoes.

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Über die Autorin bzw. den Autor

Barbara Smit is a business journalist based in Europe. She investigated the true story of Adidas and Puma over four years, interviewing those involved with the company, declassifying documents and unearthing exclusive stories. This book has been translated into six languages.

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Weitere beliebte Ausgaben desselben Titels

9780713998887: Pitch Invasion: Three Stripes, Two Brothers, One Feud: Adidas, Puma and the Making of Modern Sport

Vorgestellte Ausgabe

ISBN 10:  0713998881 ISBN 13:  9780713998887
Verlag: Allen Lane, 2006
Softcover