Toyota: People, Ideas And the Challenge of the New (Penguin business) - Hardcover

Inhaltsangabe

Toyota is one of the world's biggest car manufacturers with an annual net income of approximately $3.1 billion. Still controlled by the Toyoda family, it has grown into an enormous multi-national organization with R & D, production, distribution and sales facilities around the world, while retain its roots as a family business. This fascinating book charts the growth and development of the Toyota company. Exclusive interviews with members of the Toyoda family, employees and members of the board, this book provides a unique insight into the workings and of this corporate giant.

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