Examines the best service organizations in Asia, and marketing with an Asian perspective. Each chapter deals with a different company, and applies their service angle to a particular part of marketing. Examples include Bangkok Bank and Singapore Airlines.
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-- The "Service Temple: " strategies for creating value through superb service.-- 11 Asian service case studies: Singapore Airlines, Shangri-La Hotels, Jollibee Foods, and more.-- Strategies for the future: a systematic approach to delivering new services.Service Asia makes the case that the number #1 driver of business success for Asian companies in the future will be high-value service. Based on extensive research, the authors demonstrate how service has contributed to the success of 11 leading companies in Asia -- and show how other companies can achieve the same results. Discover key strategies Asian service organizations have developed for creating customer value; and benchmark your service against the best in a wide variety of industries. Understand the "Service Temple, " the powerful methapor for how the leading service organizations in Asian deliver excellence. Learn techniques for inculcating a service-value strategy throughout your organization, involving all employees, and overcoming the inertia that some Asian companies exhibit when it comes to service quality improvement. Among the book's case studies: Singapore Airlines, DHL International (HK), Shangri-La Hotel, and Jollibee Foods.
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Zustand: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Artikel-Nr. wbs9500223409
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Zustand: New. pp. 212. Artikel-Nr. 5602014
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