Verwandte Artikel zu Marketing Research: European Edition

Marketing Research: European Edition - Softcover

Malhotra, Naresh K.; Birks, David F.

 
9780139229640: Marketing Research: European Edition
Softcover
ISBN 10: 0139229647 ISBN 13: 9780139229640
Verlag: Financial Times/ Prentice Hall, 2000

Inhaltsangabe

Malhotra's Marketing Research text is widely recognised as a comprehensive, applied and authoritative book on the nature and scope of marketing research. This European edition draws on the strengths of the original and builds on the material to reflect European marketing research practice. In doing so it achieves a comprehensive introduction to marketing research with a well-balanced coverage of both quantitative and qualitative techniques.

Marketing Research data analysis procedures are illustrated with respect to SPSS, SAS, BMDP, Minitab and Excel, along with other popular programmes. The book is supported with a wide range of supplementary material for both students and lecturers. The CD-ROM provides access to software from SNAP and MOSAIC, packages designed to aid survey design, data analysis and display and manipulate statistics.

Marketing Research has been updated throughout to reflect the way in which marketing research is taught in a European context.



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Über die Autorin bzw. den Autor

Dr Naresh K. Malhotra is Regents' Professor, DuPree College of Management, Georgia Institute of Technology. In addition to teaching marketing research he has consulted for business, non-profit, and government organisations in the United States and abroad. Dr David F. Birks is a Lecturer in the School of Management at the University of Bath. He teaches marketing research and management research on undergraduate, taught postgraduate and research degree programmes. David has designed and managed many marketing research projects for financial institutions, retailers, industrial organisations, local authorities and charities.

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Verlag
Financial Times/ Prentice Hall
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
0139229647
ISBN 13 
9780139229640
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
752
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
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