International Business: An Integrated Approach - Hardcover

Wild, John J.; Wild, Kenneth L.; Han, Jerry C.Y.

 
9780138621865: International Business: An Integrated Approach

Inhaltsangabe

This text uses a cross-functional, integrated approach to describe the role played by each business function in international business. It presents examples from a non-North American viewpoint, giving students a global perspective. Available with GLOBE (CD-ROM with electronic Atlas and exercises).

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