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Inhaltsangabe
For undergraduate Advertising and Integrated Marketing Communication courses.
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.
The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.
In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.
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Reseña del editor
For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
- VerlagPearson Education (US)
- Erscheinungsdatum2009
- ISBN 10 0138157375
- ISBN 13 9780138157371
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten478
- Kontakt zum HerstellerNicht verfügbar
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Integrated Advertising, Promotion and Marketing Communications:Global Edition
Verlag:
Pearson Custom Publishing, 2010
ISBN 10: 0138157375
ISBN 13: 9780138157371
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Paperback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Artikel-Nr. GOR009012874
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Integrated Advertising, Promotion and Marketing Communications:Global Edition
Verlag:
Pearson Custom Publishing, 2010
ISBN 10: 0138157375
ISBN 13: 9780138157371
Gebraucht
Paperback
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Integrated Advertising, Promotion and Marketing Communications:Global Edition
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Paperback. Zustand: Very Good. Integrated Advertising, Promotion and Marketing Communications:Global Edition This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9780138157371
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Integrated Advertising, Promotion, and Marketing Communications
Verlag:
Pearson Education, Limited, 2009
ISBN 10: 0138157375
ISBN 13: 9780138157371
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Zustand: Very Good. Global ed of 4th revised ed. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 10208305-6
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Integrated Advertising, Promotion and Marketing Communications:Global Edition
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780138157371. Artikel-Nr. 9479081
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Integrated Advertising, Promotion and Marketing Communications
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780138157371. Artikel-Nr. 9820423
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Integrated Advertising, Promotion and Marketing Communications
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780138157371. Artikel-Nr. 9820424
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Integrated Advertising, Promotion, and Marketing Communications. Kenneth E. Clow, Donald Baack
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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2. Artikel-Nr. G0138157375I4N00
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Integrated Advertising, Promotion, and Marketing Communications. Kenneth E. Clow, Donald Baack
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Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2. Artikel-Nr. G0138157375I5N00
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