Framework for Marketing Management:Integrated PharmaSim Simulation Experience and Interpretive Simulations Access Code Car: Integrated PharmaSim ... Simulations Access Code Card Group B Package - Softcover

Reseña del editor

For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.