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'An excellent extension of a first-rate consumer behaviour text for the European market. The authors have excelled themselves in both coverage and treatment. I would recommend it to students of consumer behaviour at all levels' Professor Gordon R.Foxall University of Wales 'Finally! A textbook that focuses on the diversity of European consumption culture. To be strongly recommended to all who want to increase their understanding of consumer behaviour beyond the traditional approaches and the American marketplace.' Dr Suzanne C.Beckmann Copenhagen Business School
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Full-colour adaptation written in parallel with the US 4/e, providing a comprehensive, lively, highly contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader / strategic marketing issues. It is the first and only European-originated text of this kind to give a significant weighting to issues, illustrative examples, data and research concerning European consumer markets and behaviour (55%), while also including material from the US (25%) and other major global markets (20%). The five-part 'wheel' structure of the text moves from the micro to the macro level, progressively expanding its focus and coverage from individual consumers and their internal dynamics (part II), through group and household consumption decisions (part III), to larger social structures/sub-cultures (part IV), and finally mass cultures consumption activities (part V). Instructor's Manual (0-13-759598-0). Test Item File (0-13-751991-5). Lecturer Resource Manual: c 120pp, looseleaf/pre-drilled (ISBN: 0-13-759598-0). Summary bullets, case problem debriefs, field problem ideas, teaching hints, and multiple-choice, true/false and short answer questions. OHP Masters: c 140 A4 black/white sheets (ISBN: 0-13-081029-0). All text figures and tables. Powerpoint CD-ROM: c 160 full-colour slides (ISBN: 0-13-081028-2). Bullet-point lecture notes and all text figures and tables. European Website Support. PHLIP site (Solomon US 4/e, 1999).
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Consumer Behaviour: A European Perspective
Verlag:
FINANCIAL TIMES/ PRENTICE HALL, 1999
ISBN 10: 0137519834
ISBN 13: 9780137519835
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Consumer Behaviour: European Perspective: A European Perspective
Verlag:
Financial Times/ Prentice Hall 07/09/1998, 1998
ISBN 10: 0137519834
ISBN 13: 9780137519835
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Consumer Behaviour: European Perspective: A European Perspective
Verlag:
Financial Times/ Prentice Hall 07/09/1998, 1998
ISBN 10: 0137519834
ISBN 13: 9780137519835
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Consumer Behaviour: A European Perspective
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780137519835. Artikel-Nr. 8848570
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Consumer Behaviour: European Perspective
Verlag:
Financial Times/ Prentice Hall, 1999
ISBN 10: 0137519834
ISBN 13: 9780137519835
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Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780137519835. Artikel-Nr. 9303600
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Consumer Behaviour: European Perspective
Verlag:
Financial Times/ Prentice Hall, 1999
ISBN 10: 0137519834
ISBN 13: 9780137519835
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Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780137519835. Artikel-Nr. 9303599
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Consumer Behaviour: A European Perspective
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780137519835. Artikel-Nr. 8848569
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Consumer Behaviour: European Perspective
Verlag:
Financial Times/ Prentice Hall, 1999
ISBN 10: 0137519834
ISBN 13: 9780137519835
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Softcover. Zustand: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Salissures sur la tranche. Edition 1999. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Stains on the edge. Edition 1999. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. E-366-368
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Consumer Behaviour: A European Perspective
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Zustand: Bon. Ancien livre de bibliothèque avec équipements. Couverture différente. Edition 1999. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Different cover. Edition 1999. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. G-571-816
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