Advertising: Principles and Practices - Hardcover

Inhaltsangabe

Exceptionally real-world in focus ― with examples, issues, and applications interlaced throughout ― this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.