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Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.
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- VerlagPearson
- Erscheinungsdatum1994
- ISBN 10 0137228511
- ISBN 13 9780137228515
- EinbandTapa dura
- SpracheEnglisch
- Anzahl der Seiten816
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Verlag:
Prentice Hall (edition 8th), 1994
ISBN 10: 0137228511
ISBN 13: 9780137228515
Gebraucht
Hardcover
Anbieter: BooksRun, Philadelphia, PA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Fair. 8th. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Artikel-Nr. 0137228511-7-1
Anzahl: 1 verfügbar
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Anbieter: Wonder Book, Frederick, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Good condition. 8th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Artikel-Nr. K14A-03536
Anzahl: 2 verfügbar
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Anbieter: Wonder Book, Frederick, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Very Good condition. 8th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Artikel-Nr. F12B-00942
Anzahl: 1 verfügbar
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Marketing Management: Analysis, Planning, Implementation and Control
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9780137228515. Artikel-Nr. 9611076
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