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This text offers coverage of: finding competitive advantage and differentiating the marketing offer; global marketing; the impact of a united Europe in 1992; service marketing strategy; integrated direct marketing and database marketing; geodemographic segmentation; micromarketing; speed as strategy (turbomarketing); brand and category management; environmentalism and "green" marketing.
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This text offers coverage of: finding competitive advantage and differentiating the marketing offer; global marketing; the impact of a united Europe in 1992; service marketing strategy; integrated direct marketing and database marketing; geodemographic segmentation; micromarketing; speed as strategy (turbomarketing); brand and category management; environmentalism and "green" marketing.
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Principles of Marketing
Verlag:
Pearson Education, Limited, 1991
ISBN 10: 0137216890
ISBN 13: 9780137216895
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Principles of Marketing
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Paperback. Zustand: Very Good. Principles of Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780137216895
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Principles of Marketing
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Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9780137216895
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Principles of Marketing
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Zustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. A tan to the pages. Previous owners name. Artikel-Nr. wbb0022636273
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Principles of Marketing
Verlag:
Prentice-Hall International, 1991
ISBN 10: 0137216890
ISBN 13: 9780137216895
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Paperback
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Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR003396465
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Principles of Marketing
Verlag:
Prentice-Hall International, U.S.A, 1983
ISBN 10: 0137216890
ISBN 13: 9780137216895
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Soft cover. Zustand: Very Good. 5th Edition. Trade Paperback. These are unabridged paperback reprints of established titles widely used by universities throughout the world. 711 pp.(We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions etc.). Artikel-Nr. 049748
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Principles of marketing
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Softcover. Zustand: Fine. Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book. Artikel-Nr. 03fbc6b9-8689-4a71-91b8-97709af61602
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