International Business: United States Edition - Hardcover

Inhaltsangabe

For International Business courses

Successfully prepare students for the international marketplace.

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.
 

The sixth edition of this internationally popular text contains all the same core concepts while incorporating new and current topic coverage.

Accompanied by myIBlab!

See the hands in the air, hear the roar of discussion–be a Rock Star in the classroom. myIBlab makes it easier for you to be a Rock Star in the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources.

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